Playtech, a worldwide leader in gambling technology, has joined forces with Parx Interactive and Gun Lake Casino to introduce the new online gambling application, Play Gun Lake, in Michigan.
The app will be powered by Playtech’s IMS platform and Player Account Management (PAM) system, and will provide Playtech’s distinctive online gambling content.
This announcement marks the official commencement of the strategic partnership deal between Playtech and Parx Interactive, which was declared in February. Additional products will be unveiled in Michigan, New Jersey, Pennsylvania, Indiana, and other US territories in the future.
Parx Casino, the biggest casino in Pennsylvania, will be the first casino in the US market to embrace Playtech’s IMS platform, joining numerous top operators globally. This launch is a testament to the strength of Playtech’s IMS platform, which offers the most comprehensive online back-end solution for all online gambling and sports betting, delivering industry-leading products to the world’s largest operators across multiple products and multiple states.
Playtechs Chief Operating Officer, Shimon Akad, made a statement regarding the news, expressing, “The introduction of Playtechs iGaming collaboration with Parx Casino signifies another significant achievement in our strategic growth and execution in the United States. The US market is highly developed, thus demanding technological solutions that provide a top-notch customer experience. We anticipate continuing our partnership with Parx Casino to provide industry-leading gaming entertainment across various states and offerings.”
Matthew Cullen, Senior Vice President of iGaming and Sports at Parx Casino, further remarked, “We are delighted to join forces with Playtech to unveil our new iGaming application, playgunlake.com, in Michigan, extending the success of Parx into the Michigan iGaming market. Parx is consistently expanding its offerings, elevating the user experience, and collaborating with Playtechs industry-leading content is particularly thrilling.”
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