Fubo Sportsbook, the mobile sports wagering platform of Fubo Gaming, has joined forces with NASCAR and has been appointed the racing league’s official betting partner.
Fubo Sportsbook will be granted permission to utilize NASCAR’s marketing resources, such as track assets, in-app utilization of NASCAR-owned tracks, and NASCAR trademarks and logos. Fubo will also gain access to NASCAR’s digital and social media channels.
“We are thrilled to collaborate with NASCAR, a league with a rich history and a passionate fan base,” stated Sam Rattner, Chief Operating Officer of Fubo Gaming.
“As an authorized betting operator, we eagerly anticipate creating captivating sports betting experiences for both new and long-standing racing enthusiasts. Fubo Sportsbook continues to expand its marketing reach, propelling us toward our objective of connecting with sports fans across the nation.”
The agreement marks Fubo’s initial venture into motorsports, having previously established industry partnerships with the NFL’s New York Jets and the NBA’s Cleveland Cavaliers.