## Comprehending the Trajectory of Esports Wagering in the States – Esports – iGB
Interpret’s Senior Strategist, James Brightman, offers perspectives on the firm’s most recent esports research and his viewpoint on esports wagering in the United States.
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**Comprehending the Trajectory of Esports Wagering in the States**
**What understandings have your company’s discoveries unveiled for wagering operators?**
Wagering operators should acknowledge the chance to broaden their operations beyond conventional sporting events. Esports enthusiasts are just as fervent as conventional sporting event fans and represent a highly alluring demographic for influential brands. This is why we’re now witnessing wagering companies also venturing into content generation. Betway has established its content generation team in Brazil.
In Canada, Luckbox has hired a content director to capitalize on streaming possibilities in the field. Pinnacle is hosting its own CS:GO competition, which is essentially more content generation. Over the past year, the pandemic has caused a loss of income for both the wagering and esports industries. However, by collaborating, they are creating a synergy that should benefit both enterprises in the long term.
**Do you believe esports wagering will become more significant in the US due to more state legislation or because more individuals are becoming esports enthusiasts?**
It appears you’ve partially addressed your own inquiry. Thus far, we’ve witnessed esports wagering being made legal in Nevada, Colorado, New Jersey, Tennessee, Washington, Virginia, and West Virginia. With more state lawmakers introducing bills to permit esports wagering in their jurisdictions, we’re likely to see a rise in betting services emerging to capitalize on this opportunity. It’s similar to what occurred with marijuana legalization – states like Colorado and those that authorized cannabis sales witnessed an increase in the number of marijuana-related businesses.
Simultaneously, the esports audience is undoubtedly expanding. Analytical data reveals that in 2020, the US esports viewing audience increased from 12% at the start of the year to 19% by the end – implying almost one in five Americans now watch esports. With the audience expanding, it’s probable that betting will follow suit.
Is this the ideal moment for betting operators to engage in US esports wagering?
The concise response is: yes. The intersection of betting and esports is still in its nascent stages. We’re only witnessing the initial sports betting websites specifically for esports launching, spearheaded by Las Vegas gaming company GameCo in collaboration with US bookmakers and Sky Ute Casino Resort. Betting operators still have time to participate and establish their position. Entering esports now will enable operators to reap the benefits of the continuous growth in viewership, enhancing the betting company’s visibility.
Numerous organizations are investing in esports teams and competitions to increase their presence in the competitive gaming scene. It’s crucial to remember that the entire esports community is closely observing, as any controversy involving betting and match manipulation could seriously damage the industry. However, measures are being implemented to ensure fairness, such as the Esports Integrity Commission overseeing gambling companies.
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