Bet365 has prolonged its collaboration with the Ultimate Fighting Championship (UFC), the well-known mixed martial arts competition.
Bet365 will remain the official sports wagering partner of the UFC in the United Kingdom and Ireland for at least another year. The agreement also extends to several other European nations, including Bulgaria, Denmark, Germany, Greece, Italy, the Netherlands, Spain, and Sweden.
As part of the arrangement, UFC’s official partner IMG Arena will provide a variety of features for the Bet365 application and website. These encompass UFC’s official data feed and live broadcasts of UFC events.
Bet365 users can now also access a “Bet Constructor” feature, enabling them to create customized wagers. Participants can select multiple markets from the same match and combine them into a single bet.
Bet365 will continue to operate its “One-on-One” dedicated UFC program on its official YouTube channel. This will include exclusive previews, analysis, and MMA technique demonstrations.
A Bet365 representative stated, “We are delighted to renew our partnership with the UFC for a third consecutive year.”
The year ahead promises to be a thrilling one for our clientele, as we unveil two fresh UFC wagering enhancements.
Current patrons will have the ability to place bets on UFC bouts through our top-tier Bet Builder offering and view live broadcasts of UFC events, integrated directly within our app.
“Bet365 has been an exceptional collaborator with us for an extended period,” stated Nicholas Smith, Vice President of Global Partnerships for the UFC. “They have not only invested in the expansion of the sport of mixed martial arts by producing custom educational materials, but they also share the UFC’s vision for advancement and ingenuity to provide the most optimal experience for enthusiasts and consumers.
“We anticipate expanding and deepening this alliance in the years to come.”
The UFC maintains comparable partnerships with numerous other operators. In the preceding month, the series secured a regional agreement with Betclic, a subsidiary of FL Entertainment.
Betclic has now assumed the role of the official betting partner for the UFC in France, Poland, and Portugal.
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