Caesars Leverages Rewards Program To Garner Support For Times Square Casino

Caesars Entertainment and SL Green are going above and beyond to launch their Caesars Palace project in Times Square! They are utilizing the incredibly popular Caesars Rewards program to generate community backing for their gaming permit request. Their message? Envision urban renewal, envision employment opportunities, envision local enterprises flourishing! They’ve even established a “Coalition for an Improved Times Square” welcoming businesses to participate in the initiative. It’s a strategic maneuver, particularly with Caesars Rewards being such a dominant force. Picture accumulating points from your casino activities and then redeeming them at your preferred New York City destinations! This endeavor has the capacity to revolutionize Times Square, and Caesars and SL Green are placing substantial bets on its prosperity.

Jeff Garcia, proprietor of a small enterprise and head of the New York State Latino Restaurant, Bar & Lounge Association, conveyed his excitement about a novel alliance. He posits that it will draw visitors and generate prospects for the association’s constituents, ultimately expanding their clientele. Garcia, also the owner of Mon Amour Coffee and Wine in the Bronx, emphasized the significance of this joint effort for minority-held businesses such as those within the association.

In additional US gaming developments, Dreamscape Companies will be financing refurbishments at the Rio Hotel and Casino in Las Vegas.

Author of the posts

By Aria "Arrow" Richardson

With a Bachelor's degree in Applied Mathematics and a Master's in Public Relations, this skilled writer has a passion for using mathematical modeling and communication strategies to promote public understanding and engagement with the casino industry. They have expertise in optimization, crisis communication, and brand management, which they apply to the development of effective public relations campaigns and the management of casino reputations in the face of public scrutiny and controversy. Their articles and reviews provide readers with insights into the latest trends and best practices in casino public relations and the strategies used to build and maintain positive relationships with stakeholders and the public.

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