A Premier sports wagering media conglomerate, Better Collective, has purchased Atemi Group, a marketing agency specializing in lead generation for the iGaming sector, for €44 million (roughly $51.7 million). This acquisition will provide Better Collective with a substantial foothold in paid and social media marketing, both crucial avenues for connecting with prospective clients in the burgeoning online gambling sector.
Since its inception in 2015, Atemi Group has demonstrated a consistent history of achievement and rapid expansion. The company boasts a skilled team and a cutting-edge technological framework that will enhance Better Collective’s current resources.
This strategic maneuver aligns with Better Collective’s ambition to become the world’s preeminent sports betting aggregator. By integrating Atemi Group’s proficiency and reach, Better Collective is strategically positioned to leverage the expanding online gaming market and propel substantial growth in new depositing clientele.
Jesper Søgaard, Chief Executive Officer of Better Collective, conveyed his enthusiasm regarding the acquisition, emphasizing its significance as a substantial stride towards realizing their strategic aims. He commended Atemi Group’s remarkable growth trajectory and acknowledged their standing as a formidable and lucrative contender within the paid media domain.
Richard Skelhorn, who established Atemi Group, also expressed his excitement about uniting with Better Collective. He underscored the prosperous gaming affiliate enterprise they have cultivated over the preceding five years and firmly believes that this acquisition will elevate them to unprecedented levels of success.
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