MGM Resorts International’s wagering platform is joining forces with NBC Sports to provide betting perspectives and breakdowns for Football Night in America (FNIA) and additional programming on NBC Sports channels, coinciding with the start of the 2022 NFL season. This collaboration takes the place of PointsBet, NBC Sports’ former source for content and betting lines.
The agreement includes exclusive content segments from MGM Resorts International’s betting platform during FNIA, the network’s well-regarded pregame show featuring ex-NFL quarterback Chris Simms and sports betting and fantasy expert Matthew Berry. These segments will center on upcoming Sunday Night Football games and betting lines.
Real-time odds from MGM Resorts International’s betting platform will also be displayed on FNIA’s scoring ticker and “Football Night in America Final,” NBC Sports’ postgame show on Peacock, its streaming service. This postgame coverage will offer comprehensive game analysis along with the most up-to-date odds from MGM Resorts International’s betting platform.
“This collaboration presents an exceptional chance to work with the skilled team at NBC Sports and connect with football enthusiasts across the country,” remarked Matt Prevost, Chief Revenue Officer at MGM Resorts International’s betting platform. “We are eager to provide NBC viewers with insights from our trading team and engaging segments that highlight the thrill of betting with our platform.”
Will McIntosh, an emerging talent at NBC Sports and top dog at Fandango, is confident this fresh collaboration with BetMGM will be a guaranteed success. Their focus is connecting with those sports enthusiasts who enjoy a bit of wagering, particularly with the explosive growth of internet betting. They are eager to witness the evolution of this partnership and are thrilled to delve into the advertising potential.
In addition to joining forces with NBC Sports, BetMGM wants to emphasize their commitment to ethical gaming practices.
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