## B90 Holdings Welcomes Seasoned Executive Andrew McIver to its Directorate
B90 Holdings, an online marketing and operations firm specializing in the iGaming industry, has bolstered its executive ranks by naming Andrew McIver as an Independent Director. McIver contributes a vast amount of knowledge, gained through his tenure with numerous prosperous ventures within the gaming sector.
McIver’s professional journey commenced at Arthur Andersen LLP as a Certified Public Accountant before transitioning into corporate finance at Kleinwort Benson. He held the position of Non-Executive Chairman for the Italian gaming enterprise Planet Win/SKS365 Malta Ltd over the preceding three years, presiding over substantial increases in EBITDA. Preceding that role, McIver functioned as the Group CEO of Jackpotjoy from mid-2016 to early 2018, guiding the company through a successful public offering on the London Stock Exchange.
This appointment comes on the heels of the recent addition of Farzad Peyman as the permanent Chief Financial and M&A Development Officer. Peyman was originally engaged as a consultant for financial and M&A endeavors.
Ronny Breivik, Executive Chairman of B90, conveyed his excitement regarding the new additions, affirming that the combined expertise of McIver and Peyman, coupled with the recent inclusion of Sportingbet founder Mark Blandford as a strategic advisor, strategically positions B90 for substantial expansion.
A gaming tech firm, B90 Holdings, and Funko International, recognized for its pop culture collectibles, have partnered to purchase Emwys AB. Emwys, a Swedish firm, focuses on directing users to internet gaming sites through cost-per-click marketing. The transaction, finalized in July, appraises Emwys at €3.6 million (roughly $4 million USD). The two businesses project a final acquisition date of September 1, 2023.