A significant European lottery contender, Allwyn, is expanding its reach into the North American market. Their Illinois division, previously Camelot Illinois, has been rebranded as Allwyn North America. This calculated maneuver aims to solidify Allwyn’s brand recognition throughout the United States.
Earlier this year, Allwyn procured Camelot Illinois, adding to their achievements after prosperous endeavors in the European sector. They possess ambitious goals to invest considerably in North American operations.
Currently, it’s operations as usual in Illinois. The staff, the offerings, and the dedication to ethical gaming practices remain constant. The sole distinction? They are now representing the Allwyn banner.
Allwyn’s CEO, Robert Chvátal, expresses enthusiasm for this new phase. He perceives substantial prospects within the North American market and trusts that Allwyn’s European expertise will be a recipe for success. He stressed Allwyn’s commitment to responsible gaming and generating funds for local areas.
Committed to providing our lottery enthusiasts with an unparalleled experience,” remarked Wayne Pickup, Chief Executive Officer of Allwyn North America. “Our objective is to engage a wider player base and contribute to Illinois communities through enhanced lottery proceeds.” He underscored that Allwyn’s international assets, sector knowledge, and elite personnel will be pivotal in propelling prosperity for both Illinois and its lottery participants.
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