The Scandinavian gaming company, Bethard, has partnered with Enteractive to transform their enrolled non-funded players into engaged users and revitalize inactive accounts via customized telephone conversations. They perceive this strategy as a method to enhance their existing customer relations management (CRM) initiatives.
Bethard, overseen by the Swedish Gambling Authority (SGA), will collaborate closely with Enteractive to particularly focus on individuals who registered but never funded their accounts and re-engage dormant player profiles under both their .se and .com domains.
Enteractive employs a personalized, human approach to engage with players, which is deemed essential for maximizing revenue from these inactive portions of Bethard’s player community. Their distinctive (Re)Activation Cloud technology platform seamlessly merges with designated player databases, empowering representatives to conduct one-to-one dialogues with players in their mother tongue. This bespoke CRM strategy has demonstrated effectiveness in retrieving lost players while advocating for responsible gaming principles.
This presented a clear chance to enhance our profitability,” shared Frank Heinanen, Managing Director at Bethard. “Collaborating with Enteractive allows us to re-engage a targeted group within our user base using a more individualized approach – through direct phone conversations. Enteractive’s focus will be on those users we’ve pinpointed as being more open to this type of personal, one-to-one communication. In the end, it’s about maximizing the value derived from each client.”
John Foster, Head of B2B Sales at Enteractive, remarked: “We’re excited to collaborate with Bethard, a brand recognized for its solid standing in both sports wagering and online gaming. They acknowledge the unrealized potential within inactive player profiles, and Enteractive provides the ideal combination of technology and reactivation knowledge to significantly elevate their active user figures.”
This collaboration with Bethard comes shortly after a comparable arrangement with Stake.com, as Enteractive maintains its emphasis on revitalizing dormant player accounts. The firm takes pride in authentic, individual dialogues and possesses a demonstrated history of achievement, having participated in over 8.1 million player engagements in the preceding year alone. This has resulted in substantial revenue creation for international operators, encompassing major players such as BVGroup.
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