The Italian football club, AS Roma, has partnered with 678.com to increase brand awareness in Asian markets. The collaboration will feature 678.com prominently on the team’s online platforms and social media, connecting with a vast fan base in the region. This includes highly visible digital advertisements during AS Roma’s home matches in Serie A, showcasing the 678.com brand to a worldwide audience.
This strategic alliance is significant for both AS Roma, following their recent apparel agreement with Adidas, and for 678.com, who are aiming to establish a strong presence in the Asian market. A representative for 678.com, Jason Fong, highlighted the importance of joining forces with a club of AS Roma’s caliber, citing their legacy and devoted supporters as crucial elements. This partnership clearly demonstrates 678.com’s aspirations, and with the backing of AS Roma, they are well-positioned to achieve substantial success.
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