NOVOMATIC Returns to ICE London with a Bold New Look and Cutting-Edge Gaming Solutions

NOVOMATIC makes a grand return with a fresh booth concept at ICE London!

Prepare for a completely transformed encounter at the NOVOMATIC stand. The customary blue is no more, substituted with a bold new aesthetic that presents an array of top-tier gaming technology solutions crafted to motivate, excel, and amuse.

Excitement is building for Europe’s leading gaming gathering at ExCeL London from February 7-9, and rightfully so. NOVOMATIC, a major exhibitor at the event, will display a comprehensive selection of state-of-the-art gaming solutions for various industry sectors and regions from a prominent new position in the South Hall. One thing will be instantly evident to discerning participants: NOVOMATIC has returned to its roots.

Spanning land-based casino and AWP products and systems, to biometric technologies for contemporary access solutions, secure cash management solutions, and sports wagering and internet gaming solutions, the NOVOMATIC portfolio offers something for every proprietor – with customized solutions adapted to client requirements.

The slogan “Black is back” takes the spotlight, announcing the worldwide debut of an incredibly varied new lineup of slot cabinets: the heir to NOVOMATIC’s immensely successful “Black Edition” cabinet series, introducing three thrilling new slot machines.

The DARK VERSION II lineup showcases three sophisticated enclosures crafted for an engaging gameplay adventure. The DARK VERSION II 3.27 and DARK VERSION II XL 3.32 variations boast twin 27-inch and 32-inch high-definition LCD screens, correspondingly, accompanied by a coordinating upper screen for the XL version. These enclosures are guaranteed to be prominent on any gaming floor, particularly the XL with its imposing scale and supplementary upper display.

For gamers desiring a genuinely expansive experience, the DARK VERSION II 1.49J presents an elegantly curved 49-inch screen, embodying the peak of NOVOMATIC’s upright enclosure collection.

All DARK VERSION II enclosures are embellished with a chic black urban aesthetic and captivating LED mood lighting. They deliver ultimate user comfort with ergonomic elements like a capacitive touchscreen on the lower screen, a gently slanted upper screen for ideal viewing, footrests, and cushioned hand supports. The robust audio system further amplifies the immersive experience, pulling players into the activity with captivating visuals and sound.

NOVOMATIC’s enclosure exhibition also encompasses the striking MASTER SL™ 2.32 and 3.32, expansive video slot enclosures with a novel angled upper design. Furthermore, the DIAMOND X™ enclosure will be showcased, highlighting the state-of-the-art XTENSION for a contemporary and engaging progressive content delivery in the Electronic Table Games (ETG) area.

At the expo, LINK™ will be front and center, showcasing the newest iterations of its sought-after upright cabinet – version 1.55J – and the remarkable multi-screen GOLDEN LINK Progressive blends (version 2.32).

Guests will be enthralled by the Candelas de los Muertos™ titles, starring the renowned Señorita Suerte and Señor Muerte. Premiering on the elegant BLACK EDITION II 1.49J cabinets, these offerings guarantee an exceptional gameplay encounter. A designated photo spot with the characters circulating the display will amplify the thrill. These selections are also included in the brand-new Linked Progressive mix, NOVO LINE CASH CONNECTION™ Edition 4, launching with a fantastic array of 20 LOCK ‘N’ WIN titles. But there’s more! Prepare for additional exhilarating game compilations like the MONEY PARTY™ game suite, the feature-rich ULTRA BOOST LINK™ multi-game blends, NOVO LINE™ Interactive Edition X4, and Impera-Line HD™ Edition 9. And, naturally, the event wouldn’t be complete without the latest entries in the acclaimed IMPERA LINK™ Series 2.

NOVOMATIC ETG will also be presenting two new slant-top gaming stations, offering a peek into exciting product launches slated for 2023 and beyond. The ever-popular LOTUS ROULETTE™ with its impressive Genius module will also be on view.

Centrally located within the display, NBS will exhibit the capabilities of the NOVOVISION™ casino management platform. This all-encompassing system delivers a collection of effective tools for streamlined casino administration. With its emphasis on automation, in-depth data analysis, and performance enhancement, NOVOVISION™ enables modern casinos to thrive while upholding the highest benchmarks of player security, responsible gaming practices, and regulatory adherence.

At the NOVOMATIC pavilion, a leading international gaming entity, specialists from diverse branches and technological collaborators will exhibit a customized product lineup for particular regions. NOVOMATIC Gaming UK, NOVOMATIC Netherlands, and NOVOMATIC Gaming Spain will unveil AWP offerings crafted for their corresponding territories. Ainsworth and Apex, renowned for their groundbreaking game development, will display their newest cabinets and game material. Fazi will present their extensive ETG (Electronic Table Game) answers, while NOVO Cash will showcase their German-engineered currency exchange machines, the AdmiralBET framework, and SSBTs (Self-Service Betting Terminals). Greentube, the group’s constantly evolving digital gaming and entertainment sector, will exhibit its pioneering iGaming content and resolutions.

Thomas Schmalzer, Vice President Global Sales NOVOMATIC AG, highlighted the event’s importance: “As our customary trade show appearance, ICE is a permanent fixture on our schedule, and we eagerly anticipate it annually. This year especially, as we are introducing a multitude of fresh products and enticing attractions – such a comprehensive assortment makes the NOVOMATIC booth a genuine all-in-one destination.”

Author of the posts

By Aria "Arrow" Richardson

With a Bachelor's degree in Applied Mathematics and a Master's in Public Relations, this skilled writer has a passion for using mathematical modeling and communication strategies to promote public understanding and engagement with the casino industry. They have expertise in optimization, crisis communication, and brand management, which they apply to the development of effective public relations campaigns and the management of casino reputations in the face of public scrutiny and controversy. Their articles and reviews provide readers with insights into the latest trends and best practices in casino public relations and the strategies used to build and maintain positive relationships with stakeholders and the public.

Related Post

Leave a Reply

Your email address will not be published. Required fields are marked *