Betsson has partnered with Racing Club, a leading Argentinian soccer organization, to serve as their exclusive sponsor for the upcoming season. This collaboration underscores Betsson’s dedication to growing its footprint in the Latin American region. The agreement will see Betsson’s emblem prominently featured on the rear of the shirts worn by both the male and female squads in all their games, domestically and abroad.
Racing Club’s chairman, Víctor Blanco, conveyed his enthusiasm for the alliance, highlighting the club’s robust brand equity and its capacity to deliver broad exposure for influential companies such as Betsson.
Jesper Svensson, CEO of Betsson Group, expressed his excitement about joining forces with one of Argentina’s most beloved soccer clubs, citing their storied past, fervent supporters, and the team’s promise as crucial elements in their choice.
Ronni Hartvig, Chief Commercial Officer of Betsson Group, noted that Racing Club’s strong showings in national and international tournaments will grant Betsson with substantial brand visibility not only within Argentina but across Latin America and worldwide.
Betsson is heavily targeting the Latin American market. Their CEO, Pontus Hartvig, expressed great enthusiasm, stating they are “excited” about the potential. This follows a substantial penalty the company recently settled in Finland regarding their promotional strategies. It seems Betsson is prepared to make bold moves to secure a dominant position in the Latin American gaming industry.
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