Catena Media, a digital marketing firm specializing in lead generation, has broadened its reach within the German market through the purchase of two well-established iGaming affiliate platforms, MrGamez.net and Spielekiste.de. These websites, formerly held by Delilah Holdings, primarily target gamers in Germany and Switzerland. This tactical maneuver aligns with Catena Media’s ambitious expansion plan, coming on the heels of their recent purchases of Online Media and Newcasinos.com for a total sum nearing £23 million.
The purchase price for these German platforms consists of an initial payment of €4.2 million upon the handover of assets. Furthermore, Delilah Holdings is positioned to receive up to €2.24 million over the ensuing year, contingent upon the acquired websites’ performance.
Catena Media anticipates that MrGamez.net and Spielekiste.de will yield roughly €300,000 in quarterly earnings with a remarkable operating margin of approximately 80%. CEO Robert Andersson conveyed his excitement about the acquisition, noting that it bolsters their holdings in the EMEA region and underscores their dedication to growth within the German-speaking market.
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