## Betsafe Enters Kenyan Market with Focus on Responsible Play
Betsafe, a well-known entity in the online gaming industry, has formally debuted its platform in Kenya under the management of Bet High Kenya Ltd. This action follows the granting of approval from the Betting Control and Licensing Board (BCLB).
Through a strategic alliance with BetssonGroup, the parent organization of Betsafe, Bet High will now operate as Betsafe Ventures within the Kenyan market.
“We are firmly dedicated to championing responsible gaming, a fundamental principle that distinguishes us within this sector. The welfare of Kenyan sports wagering enthusiasts is our utmost concern,” stated Alex Kobia, Acting Managing Director of Bet High. He emphasized that the platform boasts distinctive control and safety mechanisms directly incorporated into its website.
Kobia further highlighted the company’s commitment to providing assistance for individuals encountering gambling-related difficulties. He also stressed the significance of swift and dependable payouts, aiming to become an industry frontrunner in this area.
Betsafe is devoted to delivering a reliable and user-friendly sports betting experience. Kenyan users will appreciate convenient functionalities like SMS wagering without the need for a game ID and the capability to retract bets within a designated timeframe.
The company embraces the regulatory measures implemented by the BCLB and is enthusiastic about its entry into the Kenyan market. Betsafe’s ultimate objective is to establish a trustworthy platform that prioritizes secure and efficient payment methods, innovative betting services, a passion for Kenyan football, responsible gaming practices, and exceptional customer service.
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