The United Kingdom-based horse racing and wagering firm, Arena Racing Company (ARC), has effectively purchased Vermantia, a top provider of technology for disseminating content across numerous platforms.
This tactical maneuver aligns with ARC’s objective of overseeing the complete process, from content creation to transmission and delivery to viewers.
ARC intends to completely incorporate Vermantia’s offerings into its current operations. Notably, Vermantia will persist in developing its product range and introducing novel functionalities.
Subsequent to the acquisition, Vermantia will establish a fresh leadership group, with its originator, Filippos Antonopoulos, shifting to a strategic counsel position within ARC.
Simultaneously, Mark Kingston, Head of Media Technology and Production at ARC, has been designated to Vermantia’s board.
Kingston highlighted, “ARC has been a substantial stakeholder in Vermantia for several years, and this acquisition underscores our dedication to broadening our content distribution capacities.”
Antonopoulos also conveyed his excitement regarding the acquisition, remarking, “This amalgamation is a testament to our team’s commitment to innovation in multi-channel content and distribution technology, as well as Vermantia’s worldwide growth in recent times.”
He appended, “We are delighted to fully combine forces with ARC and utilize their vast reach to further solidify Vermantia’s standing as an industry frontrunner.”
The head of Vermantias, George Fotopoulos, feels that this collaboration with ARC confirms the robustness of Vermantias’ offerings and their commitment to being a top technology supplier in the gaming sector.
He observes substantial opportunities for the two organizations to collaborate, suggesting intentions for a combined effort to introduce fresh initiatives and transform media entitlements and dissemination within the industry.
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